Ask Mr Kipling

We know our cakes are exceedingly good and therefore we get a lot of requests for products or sponsorship opportunities. Unfortunately, on most occasions we aren’t able to help due to the high numbers of requests but we commit to reviewing every request separately and will help where we can. If you have a request for us, please use the form in the Contact Us section of this site detailing your request.

Mr. Kipling produced a range of cakes which include nuts are part of their ingredients.  We include a ‘May Contain Nuts’ statement on our wider range of Mr. Kipling Cakes as we cannot guarantee the absence of nuts owing to our product range and manufacturing methods.

This advice, covers, almonds, walnuts and pecans which we use as ingredients in Mr. Kipling and other brands.  Whilst we strictly control the use and segregation of these nuts within our bakeries, we still believe it appropriate to communicate the use of these nuts to our consumers.

Furthermore, the warning we use extends to cover ‘other’ tree nuts namely hazelnuts, cashews, Brazil nuts, pistachio nuts and Macadamia (or Queensland nuts).  We are unable to differentiate the risk to any specific nut.

Our knowledge of the supply chain and how these nuts are harvested, processed and traded means that these nuts may come into contact with other tree nuts – the risk will vary according to the country of origin, time of harvest, segregation and the like and could change during the year.

We can confirm that we do not use peanuts as an ingredient in our Mr. Kipling Cakes and they are also baked on sites that do not handle peanuts.

As you may know, tree nuts are a different allergen to peanuts.  We have a number of cakes which contain nuts as an ingredient, and we also display a ‘May Contain Nuts’ statement on our packaging so that consumers can make an informed choice.

The following Mr Kipling products are suitable for a vegetarian diet:  

_{Please always check the label to ensure these remain suitable for your diet as recipes and manufacturing methods can change and the label will carry the most up to date information.}
SLICES
Mr Kipling 6 Lemon Layered Cake Slices
Mr Kipling 8 Lemon Layered Slices
Mr Kipling 8 Chocolate Cake Slices
Mr Kipling 6 Chocolate Slices
Mr Kipling 6 Victoria Cake Slices
​Mr Kipling 6 Almond Cake Slices
Mr Kipling 6 Country Slices
Mr Kipling 6 Bakewell Slices
Mr Kipling 6 Carrot Cake Slices
​Mr Kipling 6 Reduced Sugar Viennese Whirls Cakes

SMALL PIES & TARTS
Mr Kipling 6 Trifle Bakewell Tarts
Mr Kipling 6 Bramley Apple & Blackcurrant Pies
Mr Kipling 6 Jam Tarts
Mr Kipling 6 Bramley Apple & Blackcurrant, Bramley Apple and Cherry Pies
​Mr Kipling 6 Bramley Apple Pies
Mr Kipling 9 Mini Bakewell Tart Selection
Mr Kipling 9 Mini Fruit Pie Selection
​Mr Kipling 6 Chocolate Tarts

LARGE PIES & TARTS
Mr Kipling Manor House Cake 390g
Mr Kipling Treacle Tart 370g

PUDDINGS
Mr Kipling Sponge Puddings Sticky Lemon 2 x 95g
Mr Kipling Sponge Puddings Sticky Toffee 2 x 95g
​​Mr Kipling Golden Syrup Sponge Pudding Desserts 2 x 95g

CAKE MIXES & ICING
Mixes:
Mr Kipling Space Chocolate Cake Mix 400g
Mr Kipling Llama Caramel Flavour Cake Mix 400g
Mr Kipling Indulgent Cake Mix Triple Chocolate 416g
​
Icing:
Mr Kipling Unicorn Vanilla Flavour Icing 400g
Mr Kipling Space Vanilla Flavour Icing 400g
Mr Kipling Dragon Vanilla Flavour Icing 400g
Mr Kipling Llama Vanilla Flavour Cake Icing 400g
Mr Kipling Fill & Glaze Icing Chocolate Fudge 400g

DELICIOUSLY GOOD
Mr Kipling Deliciously Good 6 Bramley Apple & Blackcurrant Pies
Mr Kipling Deliciously Good 6 Bramley Apple Pies
Mr Kipling Deliciously Good 6 Angel Cake Slices with Raspberries
Mr Kipling Deliciously Good 5 Angel Cake Slices with Raspberries
Mr Kipling Deliciously Good 6 Chocolate Cake Slices
Mr Kipling Deliciously Good 5 Chocolate Cake Slices
​Mr Kipling Deliciously Good 6 Chocolate & Caramel Cake slices
Mr Kipling Deliciously Good 6 Chocolate Orange Cake Slices
Mr Kipling Deliciously Good 5 Lemon Layered Cake Slices
Mr Kipling Deliciously Good 5 Bakewell Sponge Cake Slices
​Mr Kipling Deliciously Good 9 Mini Bramley Apple Pies

SIGNATURE
Mr Kipling Signature 6 Apple, Pear and Custard Crumble Tarts
Mr Kipling Signature 6 Deluxe Millionaire Whirls Cakes
Mr Kipling 5 Seriously Chocolatey Brownies
​Mr Kipling 10 Gooey Brownie Bites Double Chocolate
Mr Kipling 10 Gooey Brownie Bites Salted Caramel

Nutritional information can be found on all our packaging in both a per 100g and per portion format. We’ve also started to include colour-coded or “traffic light” labelling on the front of every pack to provide you with even more information to make the right choice about treating yourself and your family.

You can also find nutritional information by selecting specific products from the “Range” menu on this website.

All of the egg ingredients we buy are caged free and certified to meet the barn egg standards set by the Association for Controlled Alternative Animal Husbandry which pays special attention to the living conditions and welfare of chickens.

Our range of pies, cakes, slices, and tarts can be found in most major supermarkets, but if you can’t find your favourite product then give our customer careline a ring on 0800 022 3393 or contact us using the form in the Contact Us section of this site.

I would like to reassure you that 100% of the palm oil we source is certified by the Roundtable on Sustainable Palm Oil (RSPO), the leading independent certifying body. All our palm oil suppliers also have policies which covers No Deforestation, No Peat, No Exploitation of Labour, and these have been in place for several years before this became the new RSPO standard in late 2019.  Consequently, this means that the palm oil we use only comes from certified sustainable sources, which avoid damaging the tropical rainforests and biodiversity of Southeast Asia.

With that being said, I expect you are wondering why we cannot just stop using palm oil – sustainable or not. This is a commonly asked question and one I hope to answer below.

Replacing palm oil with other types of vegetable oil would require much larger amounts of land to grow, since palm trees produce 4-10 times more oil than other crops per unit of cultivated land. This would result in serious environmental damage, with the risk that more forests would need to be converted into agricultural land.

Palm oil also plays a vital role in the reduction of poverty in areas where palm is grown and stopping the production of palm oil altogether would impact the 4.5 million families across Malaysia and Indonesia who rely on the industry to feed their families.

So, as you can see, it’s not as simple as replacing or eliminating palm oil but we do recognise the need to source it responsibly, hence our work to source only RSPO certified palm oil.

For more information, please visit the RSPO website https://www.rspo.org/

So you want to be a cake maker?

All our jobs are advertised at https://www.premierfoods.co.uk/careers/.

Where products have a relatively short shelf life (under 3 months), it is sufficient under the food regulations to state just the day and month in the “Best Before” panel.

It has been widely reported that the sunflower oil supply chain has been affected by the conflict in Ukraine. We would like to make our customers aware that we may substitute sunflower oil with alternative oils such as rapeseed oil in some of our products – a course of action we have agreed with the authorities (Trading Standards Primary Authority and Food Standards Agency). This will not impact the quality or taste of any of our products but if you would like to receive further details on the products impacted, please drop us an email via the Contact Us page.