About Mr. Kipling

Since they first appeared all those years ago, Mr Kipling's exceedingly good cakes have won the hearts of the country. Mr Kipling has been creating cakes with the same thought and attention to detail ever since, ensuring he retains his title as number 1 cake brand, one he has held since 1976.

Inspired by the world around him, Mr Kipling is always experimenting with new cake flavours and formats to delight our eyes and our taste buds. With an impeccable eye for detail, unfailing quality and a range offering something for everyone, it’s no wonder that Mr Kipling’s cakes are bought by more than 60% of UK households every year. What's more, the entire Mr Kipling range contains no artificial colours or flavours or hydrogenated fats.

The secret of Mr Kipling's success, then as now, is delighting consumers, thanks to the inspiration to bake cakes with real attention to detail.

About Mr. Kipling