Ask Mr Kipling

Mr Kipling is often asked about his exceedingly good cakes and slices. You'll find some answers to common questions below. Alternatively, you can contact us using the link on the menu, above.

Can Mr Kipling cakes be frozen?

Mr Kipling cakes are at their best when eaten within their use by date and therefore we do not recommend freezing.    

Can Mr Kipling donate products for my event?

We know our cakes are exceedingly good and therefore we get a lot of requests for products or sponsorship opportunities. Unfortunately, on most occasions we aren’t able to help due to the high numbers of requests but we commit to reviewing every request separately and will help where we can. If you have a request for us, please use the form in the Contact Us section of this site detailing your request.

Is Mr Kipling suitable for a nut allergy sufferer?

Mr. Kipling produced a range of cakes which include nuts are part of their ingredients.  We include a ‘May Contain Nuts’ statement on our wider range of Mr. Kipling Cakes as we cannot guarantee the absence of nuts owing to our product range and manufacturing methods.

This advice, covers, almonds, walnuts and pecans which we use as ingredients in Mr. Kipling and other brands.  Whilst we strictly control the use and segregation of these nuts within our bakeries, we still believe it appropriate to communicate the use of these nuts to our consumers.

Furthermore, the warning we use extends to cover ‘other’ tree nuts namely hazelnuts, cashews, Brazil nuts, pistachio nuts and Macadamia (or Queensland nuts).  We are unable to differentiate the risk to any specific nut.

Our knowledge of the supply chain and how these nuts are harvested, processed and traded means that these nuts may come into contact with other tree nuts – the risk will vary according to the country of origin, time of harvest, segregation and the like and could change during the year.

Is Mr Kipling suitable for a peanut allergy sufferer?

We can confirm that we do not use peanuts as an ingredient in our Mr. Kipling Cakes and they are also baked on sites that do not handle peanuts.

As you may know, tree nuts are a different allergen to peanuts.  We have a number of cakes which contain nuts as an ingredient, and we also display a ‘May Contain Nuts’ statement on our packaging so that consumers can make an informed choice.

What Mr Kipling products are suitable for a vegetarian diet?

The following Mr Kipling products are suitable for a vegetarian diet:-  

Please always check the label to ensure these remain suitable for your diet as recipes and manufacturing methods can change and the label will carry the most up to date information.


Mr Kipling After Dinner Mint Fancies 
Mr Kipling Chocolate & Orange Fancies 

Mr Kipling Signature Deluxe Millionaire Whirls
Mr Kipling Viennese Whirls


Mr Kipling Bakewell Tart
Mr Kipling Jam Tarts
Mr Kipling Manor House Cake

Mr Kipling Treacle Tart 
​Mr Kipling Trifle Bakewells


Mr Kipling Almond Slices
Mr Kipling Bakewell Slices
Mr Kipling Carrot Cake Slices
Mr Kipling Choc Chip Slices 
Mr Kipling Chocolate Slices

Mr Kipling Country Slices
Mr Kipling Lemon Layered Slices 
Mr Kipling Lemon Slices
Mr Kipling Victoria Slices


Mr Kipling Bramley Apple & Blackcurrant Pies 
Mr Kipling Bramley Apple Pies
Mr Kipling Chocolate Tarts
Mr Kipling Fruit Pie Selection 

Mr Kipling Mini Bakewells Selection
Mr Kipling Mini Chocolate Tart Selection
Mr Kipling Mini Fruit Pie Selection
Mr Kipling Mini Sponge Tarts


Mr Kipling Golden Syrup Sponge Puddings
Mr Kipling Lemon Sponge Puddings

Mr Kipling Sticky Toffee Sponge Puddings


Mr Kipling Dragon Vanilla Flavour Icing 400g 
Mr Kipling Llama Caramel Flavour Cake Mix 400g
Mr Kipling Llama Vanilla Flavour Icing 400g
Mr Kipling Space Chocolate Cake Mix 400g

Mr Kipling Space Vanilla Flavour Icing 400g
Mr Kipling Zingy Lemon Cake Mix 400g
Mr Kipling Zingy Lemon Flavour Icing 400g
Mr Kipling Unicorn Vanilla Flavouring Icing 400g

Where can I find nutrition information for a certain cake?

Nutritional information can be found on all our packaging in both a per 100g and per portion format. We’ve also started to include colour-coded or “traffic light” labelling on the front of every pack to provide you with even more information to make the right choice about treating yourself and your family.

You can also find nutritional information by selecting specific products from the "Range" menu on this website.

What eggs do you use in your cakes?

We recognise the importance of animal welfare and are making progress towards our commitments in this area, which have been recognised by the BBFAW (Business Benchmark for Animal Welfare). 

This includes sourcing egg ingredients that are certified to meet barn egg standards set by the Association for Controlled Alternative Animal Husbandry -  one of the leading European certification bodies for alternative hen rearing systems.

You can read more about our policies here:

Where can I find Mr Kipling cakes?

Our range of pies, cakes, slices, and tarts can be found in most major supermarkets, but if you can't find your favourite product then give our customer careline a ring on 0800 022 3393 or contact us using the form in the Contact Us section of this site. 

Do your cakes contain palm oil?

I would like to reassure you that 100% of the palm oil we source is certified by the Roundtable on Sustainable Palm Oil (RSPO), the leading independent certifying body. All our palm oil suppliers also have policies which covers No Deforestation, No Peat, No Exploitation of Labour, and these have been in place for several years before this became the new RSPO standard in late 2019.  Consequently, this means that the palm oil we use only comes from certified sustainable sources, which avoid damaging the tropical rainforests and biodiversity of Southeast Asia.

With that being said, I expect you are wondering why we cannot just stop using palm oil – sustainable or not. This is a commonly asked question and one I hope to answer below.

Replacing palm oil with other types of vegetable oil would require much larger amounts of land to grow, since palm trees produce 4-10 times more oil than other crops per unit of cultivated land. This would result in serious environmental damage, with the risk that more forests would need to be converted into agricultural land.

Palm oil also plays a vital role in the reduction of poverty in areas where palm is grown and stopping the production of palm oil altogether would impact the 4.5 million families across Malaysia and Indonesia who rely on the industry to feed their families.

So, as you can see, it's not as simple as replacing or eliminating palm oil but we do recognise the need to source it responsibly, hence our work to source only RSPO certified palm oil.

For more information, please visit the RSPO website

How do I work for Mr Kipling?

So you want to be a cake maker?

All our jobs are advertised at

Mr Kipling and sugar

Over the past few years we have engaged with Public Health England's Sugar reduction programme and we continue to invest resources in reducing sugar where possible without compromising on taste and quality.

What charities does Mr Kipling support?

Mr Kipling is committed to supporting the charities of the Premier Foods Group Limited. These will change from time to time, and more information about this can be found here.

In addition, our office and manufacturing sites also support various charities and initiatives in their local areas.

Why don't you use years on Best Before dates?

Where products have a relatively short shelf life (under 3 months), it is sufficient under the food regulations to state just the day and month in the "Best Before" panel.