Ask Mr Kipling

Mr Kipling is often asked about his exceedingly good cakes and slices. You'll find some answers to common questions below. Alternatively, you can contact us using the link on the menu, above.

Are your cakes vegetarian or vegan?

As a responsible manufacturer, we will only confirm if a product is suitable for vegans when we are happy that we can make the claim and it is supported with the relevant data. If our products are suitable for vegetarians or vegans it will say on the pack.

However, if you have a specific query about a product please contact us using the form in the Contact Us section of this site.

Can Mr Kipling cakes be frozen?

Mr Kipling cakes are at their best when eaten within their use by date and therefore we do not recommend freezing.    

Can Mr Kipling donate products for my event?

We know our cakes our exceedingly good and therefore we get a lot of requests for products or sponsorship opportunities. Unfortunately on most occasions we aren’t able to help due to the high numbers of requests but we commit to reviewing every request separately and will help where we can. If you have a request for us please use the form in the Contact Us section of this site detailing your request.

Do your cakes contain palm oil?

We are pleased to confirm that the limited quantities of palm oil we buy is all from certified sustainable sources that avoid damaging the tropical rainforest and biodiversity of South East Asia. This is assured through meeting standards set by the Roundtable for Sustainable Palm Oil (RSPO) and through independent certification of our manufacturing facilities.

Is Mr Kipling suitable for a nut allergy sufferer?

Mr Kipling produces a range of products which include nuts as part of their ingredients, namely our Battenberg range, the following slices: Almond, Carrot and Walnut, our Gluten-Free range including Gluten-Free Country Slice and Gluten-Free Chocolate Brownie and some ‘seasonal’ products such as Stollen and Christmas and Easter marzipan slices, as well as the Cherry Bakewells and Bakewell Tarts.

We also include a "May contain nuts" statement on our wider range of Mr. Kipling cake products as we cannot guarantee the absence of nuts owing to our product range and manufacturing methods.

This advice covers almonds and walnuts which we use as ingredients in other Mr Kipling products. Whilst we strictly control their use and segregation within our bakeries, we still believe it appropriate to communicate the use of these nuts to our consumers.

Peanuts are a separate allergen. Please see our FAQ entry for a peanut allergy sufferer.

Is Mr Kipling suitable for a peanut allergy sufferer?

We can confirm that our Mr Kipling are produced at bakeries that do not handle peanuts.

Nuts are a separate allergen to peanuts. Please see our FAQ for a nut allergy sufferer.

What Mr Kipling products are suitable for a vegetarian diet?

The following Mr Kipling products are suitable for a vegetarian diet:-  

Please always check the label to ensure these remains suitable for your diet as recipes and manufacturing methods can change and the label will carry the most up to date information.


Mr. Kipling Viennese Whirls 
Mr Kipling Signature Collection 8 After Dinner Mint Fancies 

Mr Kipling Signature Collection 8 Chocolate & Orange Fancies 
Mr Kipling 8 Lemon Fancies 


Mr. Kipling Manor House Cake 
Mr. Kipling Bakewell Tart

Mr. Kipling Treacle Tart 
Mr Kipling Country Cake 295g


Mr. Kipling Lemon Layered Slices 
Mr. Kipling Chocolate Slices 
Mr. Kipling Bakewell Slices 
Mr. Kipling Choc Chip Slices 
Mr. Kipling Country Slices 
Mr. Kipling Almond Slices Sugar Reduction 
Mr. Kipling Victoria Slices 
Mr Kipling Awesome Apple Slices 

Mr Kipling Cherry Bakewell Flapjack Squares 
Mr Kipling Golden Syrup Flapjack Squares 
Mr Kipling 30% Less Sugar Chocolate Slices 
Mr Kipling Signature Collection 4 Chocolate, Caramel and Pecan Slices 
Mr Kipling Honeycomb Slices 
Mr Kipling 6 Carrot Cake Slices 
Mr. Kipling Lemon Slices Reduced Sugar 


Mr. Kipling Trifle Bakewells 
Mr. Kipling Apple & Blackcurrant Pies 
Mr. Kipling Bramley Apple Pies 
Mr. Kipling Fruit Pies Selection 
Mr Kipling Signature Collection 6 Apple, Pear and Custard Crumble Tarts 

Mr Kipling mini bakewell selection 9PK 10x9EA
Mr Kipling mini fruit pie selection 10x9EA
Mr Kipling mini sponge tart selection 10x9EA
Mr Kipling 6 Jam Tarts 
Mr Kipling 6 Jam Tarts
Mr Kipling mini choc tarts selection 9
Mr Kipling Choc Tarts 6


Mr. Kipling Lemon Sponge Puddings
Mr. Kipling Sticky Toffee Sponge Puddings

Mr. Kipling Golden Syrup Sponge Puddings


Mr Kipling Wheat & Gluten Free Chocolate Brownie Slices
Mr Kipling Wheat & Gluten Free Mini Cherry Bakewells


Mr Kipling Unicorn Icing
Mr Kipling Country Sponge Cake Mix
Mr Kipling Apple Pie Sponge Cake Mix
Mr Kipling Cherry Bakewell Spone Cake Mix
Mr Kipling Space Chocolate Cake Mix

Mr Kipling Space Icing
Mr Kipling Dragon Icing
Mr Kipling Llama Cake Mix
Mr Kipling Llama Icing
Mr Kipling Lemon Sponge Cake Mix

Mr Kipling and sugar

Over the past few years we have engaged with Public Health England's Sugar reduction programme and we continue to invest resources in reducing sugar where possible without compromising on taste and quality.

What charities does Mr Kipling support?

Mr Kipling is committed to supporting the charities of the Premier Foods Group Limited. These will change from time to time, and more information about this can be found here.

In addition, our office and manufacturing sites also support various charities and initiatives in their local areas.

What eggs do you use in your cakes?

We made the decision in 2015 to transition from free range to barn eggs so that we could continue providing good value for money for our customers. In making this decision, it was important to us that we maintained welfare standards above those held by our major competitors. As such, we remain consistent with our commitment to Compassion in World Farming to use only cage-free eggs. 

All of the egg ingredients we buy are certified to meet the barn egg standards set by the Association for Controlled Alternative Animal Husbandry, one of the leading European certification bodies for alternative hen rearing systems.

These standards are broad ranging and ensure for example that hens are able to use the entire henhouse at all times, nests are always available, there is sizeable scratching and perch areas, as well as plenty of natural light and only natural materials are used inside the hen housing. We also require that our suppliers do not use harmful welfare practices. 

We understand and accept that some consumers would prefer the use of free range eggs and so we do always keep this under review, whilst maintaining our great value products and commitment to cage-free eggs.

We take our responsibilities very seriously, and we document them in detail on the website of our parent company, Premier Foods Group Limited, which can be found here.

Where can I find Mr Kipling cakes?

Our range of pies, cakes, slices and tarts can be found in most major supermarkets, but if you can't find your favourite product then give our customer careline a ring on 0800 022 3393 or contact us using the form in the Contact Us section of this site. 

How do I work for Mr Kipling?

So you want to be a cake maker?

All our jobs are advertised at

Where can I find nutrition information for a certain cake?

Nutritional information can be found on all our packaging in both a per 100g and per portion format. We’ve also started to include colour-coded or “traffic light” labelling on the front of every pack to provide you with even more information to make the right choice about treating yourself and your family.

You can also find nutritional information by selecting specific products from the "Range" menu on this website.

Why don't you use years on Best Before dates?

As our cakes have a short shelf life (less than a year!) to make sure they are always exceedingly good we only show day and month.

Other products with longer shelf-life like our Mr Kipling Sponge Pudding will show the month and year. We hope that helps!

Why have your Snack Pack sizes changed?

Every household is different, so we've made our Snack Packs available in handy 8 packs on our Angel, Lemon & Chocolate varieties, and 6 packs on our Fruity Slices so you have more flexibility on your weekly shop. Smart snacking is very important, so each cake is individually wrapped to help you control portion sizes and to keep our slices fresher for longer!

Why is there no year on the BBE of cake?

Where products have a relatively short shelf life (under 3 months), it is sufficient under the food regulations to state just the day and month in the "Best Before" panel.