About Us

Mr Kipling knows that sometimes it’s the smallest things, that can have the greatest meaning - like an exceedingly good cake from Mr Kipling.

Frequently Asked Questions

We've answered some of the questions we most commonly get asked about Mr Kipling and our cakes below.

Are any of your cakes Gluten Free?

Our standard Mr Kipling range is not suitable for coeliac sufferers – however, we recently developed a brand new range of Gluten and Wheat Free cakes which are just as delightful as our standard products. You can currently buy these in Tesco stores. Please always check the ingredient list on the packaging, where all major allergens are listed in bold text.

Are your cakes vegetarian or vegan?

As a responsible manufacturer, we will only confirm if a product is suitable for vegans when we are happy that we can make the claim and it is supported with the relevant data. If our products are suitable for vegetarians or vegans it will say on the pack. However, if you have a specific query about a product please contact us using the form in the Contact Us section of this site.

Can Mr Kipling donate products for my event?

We know our cakes our exceedingly good and therefore we get a lot of requests for products or sponsorship opportunities. If you have a request for us please use the form in the Contact Us section of this site detailing your request. Unfortunately on most occasions we aren’t able to help due to the high numbers of requests but we commit to reviewing every request separately and will help where we can.

Why don't you use years on Best Before dates?

As our cakes have a short shelf life (less than a year!) to make sure they are always exceedingly good we only show day and month. Other products with longer shelf-life like our Mr Kipling Sponge Pudding will show the month and year. We hope that helps!

What eggs do you use in your cakes?

We made the decision in 2015 to transition from free range to barn eggs so that we could continue providing good value for money for our customers. In making this decision, it was important to us that we maintained welfare standards above those held by our major competitors. As such, we remain consistent with our commitment to Compassion in World Farming to use only cage-free eggs. 

All of the egg ingredients we buy are certified to meet the barn egg standards set by the Association for Controlled Alternative Animal Husbandry, one of the leading European certification bodies for alternative hen rearing systems.

These standards are broad ranging and ensure for example that hens are able to use the entire henhouse at all times, nests are always available, there is sizeable scratching and perch areas, as well as plenty of natural light and only natural materials are used inside the hen housing. We also require that our suppliers do not use harmful welfare practices. 

We understand and accept that some consumers would prefer the use of free range eggs and so we do always keep this under review, whilst maintaining our great value products and commitment to cage-free eggs.

Where can I find Mr Kipling cakes?

Our range of pies, cakes, slices and tarts can be found in most major supermarkets, but if you can't find your favourite product then give our customer careline a ring on 0800 022 3393 or contact us using the form in the Contact Us section of this site. 

Do your cakes contain palm oil?

We are pleased to confirm that the limited palm oil we buy is all from certified sustainable sources that avoid damaging the tropical rainforest and biodiversity of South East Asia. This is assured through meeting standards set by the Roundtable for Sustainable Palm Oil (RSPO) and through independent certification of our manufacturing facilities.

How do I work for Mr Kipling?

So you want to be a cake maker? All our jobs are advertised here.

Mr Kipling and sugar

Over the past two years we have engaged with Public Health England's Sugar reduction programme and we continue to invest resources in reducing sugar where possible without compromising on taste and quality.

What charities does Mr Kipling support?

At the moment Mr Kipling is committed to supporting the wonderful work Mind, the UK's leading mental health charity, does around the country, as well as local schools and hospitals.

Where can I find nutritional information about a certain cake?

Nutritional information can be found on all our packaging in both a per 100g and per portion format. We’ve also started to include colour-coded or “traffic light” labelling on the front of every pack to provide you with even more information to make the right choice about treating yourself and your family. You can also find the entire Mr Kipling range of cakes and their nutritional information here.

Why have your Snack Pack sizes changed?

Every household is different, so we’ve made our Snack Packs available in a handy 4 and 8 packs on our Angel, Lemon & Chocolate varieties, and 6 packs on our Fruity Slices so you have more flexibility on your weekly shop. Smart snacking is very important, so each cake is individually wrapped to help you control portion sizes and to keep our slices fresher for longer!

Balanced Snacking

Mr Kipling has always been one for a treat (it’s why he bakes, after all). But he’s just as keen for you to know what’s in his cakes, so you and your family can enjoy them as part of a healthy, balanced diet.


Sugar plays an important role in any cake recipe. Without the inclusion of sugar, a cake would be bland and uninspired in relation to flavour but also be pale in colour, squatty and dense with no fluffiness. Sugar's effects on cake are quite diverse. Hence the sugar helps to create soft sponge, fluffy muffins, golden pastry, crisp cookies and crumbly shortcake biscuit. Not to mention the sweet glacé on top of our famous Cherry Bakewell. But like Mr Kipling says, when it comes to cake and sugar, size matters. For this reason, we have nutrition policy in place ensuring an appropriate sugar content per portion.


The secret to living a healthy and happy life is to eat well every day and stay active. Eating well means you have meals during the day that contains a good balance of important nutrients as this can allow you to fit in a sweet treat now and then without impacting your health.


The Eatwell Guide is the Government’s way of helping you get the balance in your diet just right. It shows you the types of foods you should eat lots of, and those (like our cakes, pies and tarts) you should enjoy as a treat or small snack.


We love chatting to the people who love our cakes. And it’s especially interesting to hear about their snacking habits. It might sound familiar to you, but most people snack because they want an energy boost or a rewarding treat.

And while having a little something sweet every now and then is okay, it’s important to be smart about the portion.


Finding out exactly what’s in each and every one of Mr Kipling’s treats is a piece of cake. We’ve signed up to the UK Government Voluntary Traffic Light Front of Pack Labelling Scheme to help you make more informed choices. That means every pack has a label which allows you to check, compare and choose the right snack or treat for your family. Overall, the things you want to watch out for when you’re choosing a snack are:

Energy (measured in kcal), Fat (measured in grams), Saturated fat (measured in grams), Sugar (measured in grams) and Salt (measured in grams)


Use the traffic light labelling on front of Mr Kipling’s packs to see quickly whether a product is high (red), medium (amber) or low (green) in fat, saturated fat, sugar and salt. It's best to pick a snack that has no more than 250 calories. And to try and incorporate a piece of fruit with it too.

Since our snack pack slices are individually wrapped, it also helps you to eat just one. They are all less than 150 calories per slice, and some are less than 140 calories. Our French Fancies have even fewer calories – they’re just 107 calories per cake.