Our standard Mr Kipling range is not suitable for coeliac sufferers – however, we recently developed a brand new range of Gluten and Wheat Free cakes which are just as delightful as our standard products. You can currently buy these in Tesco stores. Please always check the ingredient list on the packaging, where all major allergens are listed in bold text.
As a responsible manufacturer, we will only confirm if a product is suitable for vegans when we are happy that we can make the claim and it is supported with the relevant data. If our products are suitable for vegetarians or vegans it will say on the pack. However, if you have a specific query about a product please contact us using the form in the Contact Us section of this site.
We know our cakes our exceedingly good and therefore we get a lot of requests for products or sponsorship opportunities. If you have a request for us please use the form in the Contact Us section of this site detailing your request. Unfortunately on most occasions we aren’t able to help due to the high numbers of requests but we commit to reviewing every request separately and will help where we can.
As our cakes have a short shelf life (less than a year!) to make sure they are always exceedingly good we only show day and month. Other products with longer shelf-life like our Mr Kipling Sponge Pudding will show the month and year. We hope that helps!
We made the decision in 2015 to transition from free range to barn eggs so that we could continue providing good value for money for our customers. In making this decision, it was important to us that we maintained welfare standards above those held by our major competitors. As such, we remain consistent with our commitment to Compassion in World Farming to use only cage-free eggs.
All of the egg ingredients we buy are certified to meet the barn egg standards set by the Association for Controlled Alternative Animal Husbandry, one of the leading European certification bodies for alternative hen rearing systems.
These standards are broad ranging and ensure for example that hens are able to use the entire henhouse at all times, nests are always available, there is sizeable scratching and perch areas, as well as plenty of natural light and only natural materials are used inside the hen housing. We also require that our suppliers do not use harmful welfare practices.
We understand and accept that some consumers would prefer the use of free range eggs and so we do always keep this under review, whilst maintaining our great value products and commitment to cage-free eggs.
Our range of pies, cakes, slices and tarts can be found in most major supermarkets, but if you can't find your favourite product then give our customer careline a ring on 0800 022 3393 or contact us using the form in the Contact Us section of this site.
We are pleased to confirm that the limited palm oil we buy is all from certified sustainable sources that avoid damaging the tropical rainforest and biodiversity of South East Asia. This is assured through meeting standards set by the Roundtable for Sustainable Palm Oil (RSPO) and through independent certification of our manufacturing facilities.
So you want to be a cake maker? All our jobs are advertised here.
Over the past two years we have engaged with Public Health England's Sugar reduction programme and we continue to invest resources in reducing sugar where possible without compromising on taste and quality.
At the moment Mr Kipling is committed to supporting the wonderful work Mind, the UK's leading mental health charity, does around the country, as well as local schools and hospitals.
Nutritional information can be found on all our packaging in both a per 100g and per portion format. We’ve also started to include colour-coded or “traffic light” labelling on the front of every pack to provide you with even more information to make the right choice about treating yourself and your family. You can also find the entire Mr Kipling range of cakes and their nutritional information here.
Every household is different, so we’ve made our Snack Packs available in a handy 4 and 8 packs on our Angel, Lemon & Chocolate varieties, and 6 packs on our Fruity Slices so you have more flexibility on your weekly shop. Smart snacking is very important, so each cake is individually wrapped to help you control portion sizes and to keep our slices fresher for longer!