About Mr Kipling

What makes your cakes so exceedingly good, Mr Kipling? He smiled, popped the last bite of a French Fancy into his mouth and leaned in to tell us, ‘a dash of imagination, a spoonful of delight and the very best ingredients I can find’.

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Happy Birthday Your Majesty

Special edition packs available in Asda stores nationwide.

  • Her Majesty's 90th Birthday

    Wishing Her Majesty an ‘Exceedingly Good’ 90th Birthday. 

    Wishing Her Majesty an ‘Exceedingly Good’ 90th Birthday.

  • Summer Treats

    There’s no better way to enjoy the British summer than with one of Mr Kipling's Limited Edition Summer Treats!

    There’s no better way to enjoy the British summer than with one of Mr Kipling's Limited Edition Summer Treats!

  • Small Cakes

    Good things come in small packages (and doesn’t Mr Kipling know it). These little ones are as scrumptious as they are pretty. 

    Good things come in small packages (and doesn’t Mr Kipling know it).

  • Large Cakes and Tarts

    A sliver? A slice? Or maybe a generous wedge? There’s plenty to go round with these exceedingly good cakes.

    There’s plenty to go round with these exceedingly good cakes.

  • Slices

    One slice is exceedingly nice. And there are enough of these perfectly portioned treats in each pack to spoil everyone.

    One slice is exceedingly nice. And there are enough of these perfectly portioned treats in each pack to spoil everyone.

  • Small Pies and Tarts

    Mr Kipling makes a fabulous pie – and a tasty tart. His pastry is always crumbly and buttery (just as it should be), and his fillings never fail to impress.

    Mr Kipling makes a fabulous pie – and a tasty tart..

  • Sponge Puddings

    When it comes to warm, gooey, comforting puddings, Mr Kipling says, the stickier the better.

    When it comes to warm, gooey, comforting puddings, Mr Kipling says, the stickier the better.