About Mr Kipling

What makes your cakes so exceedingly good, Mr Kipling? He smiled, popped the last bite of a French Fancy into his mouth and leaned in to tell us, ‘a dash of imagination, a spoonful of delight and the very best ingredients I can find’.

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New Exceedingly
Good Slices!

For the more virtuous occasions, enjoy his exceedingly good slices, crammed full of fruit and oats.

  • Easter Treats

    Who’s game for a cake hunt? Now, Mr Kipling, what an eggcellent idea!

    Who’s game for a cake hunt? Now, Mr Kipling, what an eggcellent idea!

  • Small Cakes

    Good things come in small packages (and doesn’t Mr Kipling know it). These little ones are as scrumptious as they are pretty. 

    Good things come in small packages (and doesn’t Mr Kipling know it).

  • Large Cakes and Tarts

    A sliver? A slice? Or maybe a generous wedge? There’s plenty to go round with these exceedingly good cakes.

    There’s plenty to go round with these exceedingly good cakes.

  • Slices

    One slice is exceedingly nice. And there are enough of these perfectly portioned treats in each pack to spoil everyone.

    One slice is exceedingly nice. And there are enough of these perfectly portioned treats in each pack to spoil everyone.

  • Small Pies and Tarts

    Mr Kipling makes a fabulous pie – and a tasty tart. His pastry is always crumbly and buttery (just as it should be), and his fillings never fail to impress.

    Mr Kipling makes a fabulous pie – and a tasty tart..

  • Sponge Puddings

    When it comes to warm, gooey, comforting puddings, Mr Kipling says, the stickier the better.

    When it comes to warm, gooey, comforting puddings, Mr Kipling says, the stickier the better.