Forget the big birthdays and milestones… It’s the everyday things, the little things, that’s the stuff we really cherish most. Like that Friday evening Viennese Whirl, that says: “Disengage brain, switch off the week and welcome to pyjama town". A night in, with a cup of tea and Cherry Bakewell, that has the power to dry a teenage tear, and ease a broken heart. Mr Kipling knows that sometimes it’s the smallest things, that can have the greatest meaning. Yes, when it comes down to these small details, that make a big difference, Mr Kipling has an exceedingly good eye.