Q.

Where can I find Mr Kipling cakes?

A.

Our range of pies, cakes, slices and tarts can be found in most major supermarkets, but if you can't find your favourite product then give our customer careline a ring on 0800 022 3393 or contact us

Q.

Are any of your cakes gluten free?

A.

Please always check the ingredient list on the packaging, where all major allergens are listed in bold text. As we currently use wheat flour in all our recipes, none are classed as gluten free.

Q.

Are your cakes vegetarian?

A.

While the majority of our cakes are vegetarian, some do contain ingredients not suitable for a vegetarian diet. We recommend you always read the packaging where all our ingredients are clearly listed. If you have more questions please contact us.

Q.

Are your cakes suitable for people with allergies?

A.

Please always check the ingredient list on the packaging, where all major allergens are listed in bold text. Further allergy advice is immediately adjacent to this. But if you have further questions please contact us and our team will be able to help you.

Q.

Can I stock Mr Kipling cakes?

A.

Great to hear you want to fill your shelves with Mr Kipling. Please get in touch with our team!

Q.

Do your cakes contain Monosodium Glutamate (MSG)?

A.

None of our cakes contain Monosodium Glutamate (MSG).

Q.

Do your cakes contain palm oil?

A.

Palm oil is used​ in all our cakes and pastries, as it has essential properties that other oils such as sunflower and rapeseed do not. A number of our cakes do contain other oils blended with palm where it is technically possible to achieve the correct quality.
All of the palm oil we buy is certified by the Roundtable for Sustainable Palm Oil (RSPO). All of our manufacturing sites have been independently audited and certified by BM TRADA as being compliant with the RSPO Chain of Custody Certification Standard.
 

Q.

Where can I find nutritional information about a certain cake?

A.

Nutritional information can be found on all our packaging in both a per 100g and per portion format. We’ve also started to include colour-coded or “traffic light” labelling on the front of every pack to provide you with even more information to make the right choice about treating yourself and your family. You can also find the entire Mr Kipling range of cakes and their nutritional information here.

Q.

How do your cakes compare to chocolate and biscuits as a snack?

A.

We provide clear nutrition information on our packaging to make it easy for you to compare our cakes to other treats. For example, our popular snack pack slices are individually wrapped to keep portion size to one slice – all of which are less than 160 calories per slice, with most under 140 calories. Our French Fancies are 106 per cake if you’re after something small and fancy!

Q.

What does the ‘traffic light’ information on your boxes mean?

A.

To make it easy to understand what is in each and every one of our cakes we’ve signed up to the UK Government Voluntary “Traffic Light” Front of Pack Labelling Scheme. This new label allows you to check how the calorie, fat, saturated fat, sugars and salt levels compare to the daily recommended allowance. This can help you decide how our cakes can fit into your daily diet.

Q.

Mr Kipling and sugar

A.

Because we care about the quality of our baking and the health of our customers we’ve set targets to improve the nutritional value of our cakes and pies while ensuring that we never compromise on taste. Over the past few years we’ve been an enthusiastic supporter of the Department of Health sponsored Public Health Responsibility Deal and have fulfilled some major commitments. These include:

  • Removing artificial trans fats from all of our products
  • Reducing salt levels by nearly 300 tonnes across more than 600 products since 2010 and committing to deliver further salt reductions by 2017
  • Reducing calories across one third of our range by the end of this year
  • Voluntarily introducing the Government recommended front of pack ‘traffic light’ labelling across all our ranges

And it doesn’t stop there. We’re developing a three-year nutrition plan that will drive reductions in sugar and identify potential alternatives suitable for ‘reduced sugar’ cakes, as well as reviewing opportunities to reduce fat and saturated fat levels to move red ‘traffic lights’ to amber. We’re also looking at calorie-capping our cakes and using more ‘better-for-you’ ingredients like fibre and fruit. The one thing we won’t do, however, is compromise on the exceedingly good quality and taste of Mr Kipling cakes.

Q.

What charities does Mr Kipling support?

A.

At the moment Mr Kipling is committed to supporting the wonderful work Cancer Research does around the country, as well as local schools and hospitals.

Q.

Can I meet Mr Kipling or get his photo or autograph?

A.

Not only is Mr Kipling incredibly camera shy, he’s also very busy in the bakery developing new cakes. So he’s unable to provide autographed photos…

Q.

Why have your Snack Pack sizes changed?

A.

Every household is different, so we’ve made our Snack Packs available in a handy 4- and larger 9-pack so you have more flexibility on your weekly shop. Smart snacking is very important, so each cake is individually wrapped to help you control portion sizes and to keep our slices fresher for longer!

Q.

What eggs do you use in your cakes?

A.

The eggs in our Mr Kipling cakes come from barn eggs, which are laid by cage-free hens that can roam, scratch and stretch their wings. They also have perches to roost on and different levels to explore. Animal welfare is important to us, which is why we are committed to the promise we made to Compassion in World Farming in 2012: to only use cage-free eggs in our cakes. 

Q.

How do I work for Mr Kipling?

A.

So you want to be a cake maker? All our jobs are advertised here.

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