Sugar makes cakes

Cake needs sugar like we need fresh air. It’s an essential ingredient in baking sweet things.

It helps create soft sponges, golden pastry, sticky icing, crisp cookies, jammy fillings and crumbly shortcake biscuits. Not to mention the sweet glacé cherry on top of our famous Cherry Bakewells! But, like Mr Kipling says, when it comes to cakes and sugar, size matters.

Which is why we have a nutrition guidance policy in place to make sure our cakes, and the amount of sugar they contain, are the right portion size for a balanced diet.

Cakes and a balanced diet

Life’s full of delicious things, and there’s nothing wrong with the odd cake or chocolatey treat. In fact, there’s no such thing as ‘bad’ or ‘good’ foods – it’s your overall daily diet that matters the most.

So the secret to living a healthy and happy life is to eat well every day, and stay active. Then if you have a little treat every now and again, it won’t matter as much because your body is getting a good balance of the nutrients and energy it needs.

The Eatwell Guide

The Eatwell Guide is the government’s way of helping you get the balance in your diet just right. It shows you the types of foods you should eat lots of, and those (like our cakes, pies and tarts) you should enjoy as a treat or small snack.
Download PDF version

Smart snacking

We love chatting to the people who love our cakes. And it’s especially interesting to hear about their snacking habits. It might sound familiar to you, but most people snack because they want an energy boost or a rewarding treat.

And while having a little something sweet every now and then is okay, it’s important to be smart about the portion.

Traffic light snacking

Finding out exactly what’s in each and every one of Mr Kipling’s treats is a piece of cake. We’ve signed up to the UK Government Voluntary Traffic Light Front of Pack Labelling Scheme to help you make more informed choices.

That means every pack has a label, which allows you to check, compare and choose the right snack or treat for your family.

Clear traffic light labelling like this means you can easily compare treats and choose the one you want. For instance, two biscuits have around 160 calories, a chocolate bar has around 220 calories, and a medium hot chocolate, around 220 calories.

Overall, the things you want to watch out for when you’re choosing a snack are:

  • Energy (measured in kcal)
  • Fat (measured in grams)
  • Saturated fat (measured in grams)
  • Sugar (measured in grams)
  • Salt (measured in grams)

Use the traffic light labelling on front of Mr Kipling’s packs to see quickly whether a product is high (red), medium (amber) or low (green) in fat, saturated fat, sugar and salt.

It’s best to pick a snack that has no more than 250 calories. And to try and incorporate a piece of fruit with it too.

Since our snack pack slices are individually wrapped, it also helps you to eat just one. All of them are less than 150 calories per slice, and some are less than 140 calories.

Our French Fancies have even fewer calories – they’re just 106 calories per cake.

Want to talk cakes, calories and healthy eating? We’d love to hear from you.

Get in Touch